Work
Selected case studies
Product design, UX strategy and interface design work across enterprise, SaaS and mobile environments.
Featured
Chatbot & Omnichannel Support
→Transforming insurance quote requests into guided conversational experiences
UX & Conversational Designer · 2023
Smart Menu & Quick Actions
→Redesigning help center navigation for self-service at scale
UX Designer · 2022–2023
New Corporate Segment
→Launching an enterprise division for large-scale group insurance at AXA Belgium
Senior UX Designer · 2022
MyAXA: Mobile App
→Driving digital self-service adoption across Belgium's leading insurance app
Senior UI Designer · 2024–2025
More work
AXA: Decision Tree Form Redesign
→Increasing engagement with an embedded behavioral form pattern
Senior UX/UI Designer · 2023
AXA: Mobile Comparison Matrix
→Exploring better comparison patterns for insurance packages on mobile
Senior UX/UI Designer · 2024
AXA: Awareness Examples Component
→Helping prospects understand why a product matters before asking them to buy
Senior UX/UI Designer · 2024
AXA: Social Proof Reviews
→Using customer reviews to reassure prospects inside the funnel
Senior UX/UI Designer · 2022
AXA: Product Quiz Component
→Gamifying awareness on product and blog pages
Senior UX/UI Designer · 2025
tonweb.pro: WaaS for Craftspeople
→A web-as-a-service solution for local craftspeople
Founder, Product Designer & Webflow Builder · 2025
Réalisable: Construction Website
→A small sales funnel for a Belgian mason
UX/UI Designer & Photographer · 2021
SkinTonic: Endermologie Sales Funnel
→A sales funnel for endermologie and wellness treatments
UX/UI Designer & WordPress Builder · 2020
Glass Décor: WooCommerce Website
→A full e-commerce website for custom decorative glass
UX/UI Designer · 2019
Électricien-Expert: Artisan Sales Funnel
→A sales funnel for a Belgian artisan
UX/UI Designer & Brand Designer · 2018