09 · Case study · 2025
AXA: Product Quiz Component
Gamifying awareness on product and blog pages
- Role
- Senior UX/UI Designer
- Timeline
- 2025
- Industry
- Insurance · Financial Services · Engagement
A quiz component designed to help AXA users test their knowledge, engage with curated content and discover awareness gaps in a lighter, more interactive format.
Product and blog pages needed a more engaging way to make users reflect on what they knew and did not know. Awareness is a key step before consideration, but purely informational content can be too passive to reveal knowledge gaps.
The quiz component was designed to turn awareness into interaction. Users could test their knowledge through curated questions, receive feedback and discover what they might have missed without feeling pushed directly into a sales flow.
The project reached sizing and backlog stage near the end of the mission. It remained parked for bandwidth and capacity reasons, but the concept established a clear direction for gamified awareness content across product and editorial pages.