11 · Case study · 2021
Réalisable: Construction Website
A small sales funnel for a Belgian mason
- Role
- UX/UI Designer & Photographer
- Timeline
- 2021
- Industry
- Construction · Local Business · Lead Generation
Réalisable is a family-run construction company based in Namur, specializing in bespoke, architect-driven homes and complex renovation projects.
The website needed to better reflect Réalisable’s craftsmanship, communicate custom construction expertise clearly, maintain a warm family-business feel, and convert visitors into qualified leads through clear contact flows.
The 12-week process covered discovery and stakeholder interviews, competitive benchmarking, user journey mapping, wireframes for home, services, portfolio and contact pages, visual design, a professional photoshoot of multiple houses, user testing, iteration and final design handoff.
The redesigned funnel clarified Réalisable’s value proposition, strengthened trust through professional photography and storytelling, simplified lead generation, and created a scalable website architecture for future projects and services.