10 · Case study · 2025
tonweb.pro: WaaS for Craftspeople
A web-as-a-service solution for local craftspeople
- Role
- Founder, Product Designer & Webflow Builder
- Timeline
- 2025
- Industry
- WaaS · Local Business · Webflow
Tonweb is a digital growth engine that combines design thinking with SEO engineering to turn an online presence into a revenue-driving asset for local artisans.
Launching tonweb as a personal project meant working within the tight constraints of self-employed artisans: limited budgets, limited time, and a need for every decision to be focused on lead generation, visibility and conversion.
The work combined market research and AI analysis with competitive research to identify gaps in existing WaaS offers. The product was shaped around conversion-focused journeys, brand identity, a pricing model with bonus credits and buyback mechanics, SEO-first information architecture, technical Webflow implementation, and ongoing real-world feedback from artisans.
The result is a live platform positioned as a trusted website solution for Walloon craftspeople, with end-to-end ownership from research and strategy through brand identity and Webflow deployment.