About
A bridge between real needs and digital systems.
Most digital products start with requirements, features or interfaces. I prefer to start with people: what they need, what they understand, where they hesitate, what creates friction, and what makes them trust, adopt or abandon a product.
My role is to connect those human signals with product goals, business constraints and digital systems, then turn that understanding into usable interfaces, clearer journeys and better product decisions.
I currently work with BNP Paribas on digital product design in a complex environment involving UX, product, business and technical stakeholders. This experience strengthens my ability to work in organizations where design decisions need to be clear, documented and aligned across teams.
Available as an independent product design consultant for selected long-term missions.
Certifications
Certified across UX, product, analytics and AI, supporting the way I approach digital product design.
What others say
“He approaches all projects with an open mind, focusing on both the project objective and the needs of the users. His collaboration with UX is therefore fluid and efficient. In addition to the quality of the work he delivers, he also brings innovation and seriousness to the monitoring of all his projects.”
“If I had to name Florent’s key strength, I would without hesitation say his ability (and his will!) to identify the entirety of a project. Also very focused on the user experience, he will take into account any element that can add value to his thinking for a purpose that makes sense. He is not afraid of new things, uses any tool at his disposal (analytics included) and loves brainstorming as a team, a real team player.”
“A talented and passionate designer with whom I had the pleasure of working at AXA. From the start, Florent integrated himself into the team and quickly demonstrated his added value. His critical thinking, combined with his ability to formulate innovative proposals, was a major asset for our projects. He always knew how to take comments into account and integrate them constructively into his work.”
“Florent was the first Senior UI designer that I added to the team in my role as Scrum Master. Our initial interview together was the kind where roles are reversed and the recruiter starts applying to the candidate, so badly I wanted him on the team. He is the rare kind of designer that will not just get you the design you want but also bring the stakeholder management to get everyone on board. He will tell you what’s trending in UI design, lift your initial idea to a higher level, present it with data-backed arguments, and swiftly adjust to received feedback.”
Frequently asked
Beyond the work
Outside product design, I'm interested in photography, travel, karate, cycling, gaming and finance. Different fields, same instinct: observing systems, decisions, patterns and behaviour.
Get in touch